Qualcomm's Grand Investment: $75M for Snapdragon PC Chips' Promotion on Manchester United Jerseys

July 2, 2024 Hardware

In a significant development, Qualcomm, the renowned wireless technology company, has made a grand investment to promote its Snapdragon PC chips. The tech behemoth is reportedly spending a whopping $75 million per year to display its logo on the kits of the globally popular soccer club, Manchester United.

The move is part of Qualcomm's aggressive marketing strategy to push its Snapdragon chips into the mainstream PC market. The Snapdragon PC chips are designed to provide longer battery life, instant-on capabilities, and cellular connectivity, features that are more commonly associated with smartphones than traditional PCs.

Qualcomm's Snapdragon logo will now be emblazoned on the training kit of Manchester United, which has a massive global fan base. The club's televised games and social media presence provide a massive platform for brand visibility. The Snapdragon logo will replace that of Kohler, Manchester United's current sleeve sponsor.

The deal is reportedly costing Qualcomm around $75 million per year, which is a significant increase from the $20 million per year that Kohler was reportedly paying. However, the increased cost for Qualcomm could be justified considering the potential marketing benefits.

Manchester United, with its massive global reach, offers an excellent platform for Qualcomm to promote its Snapdragon PC chips. The club is one of the most followed sports teams globally, with millions of fans across continents, and their matches are watched by millions more. The Qualcomm Snapdragon logo on the team's kits will undoubtedly boost the brand's visibility and recognition.

The deal also signifies Qualcomm's intent to aggressively market its Snapdragon PC chips. The company's PC chips have been slowly gaining ground in the PC market, with devices like the Surface Pro X and the Galaxy Book S already running on Snapdragon chips. The partnership with Manchester United could help Qualcomm further establish its presence in this market.

In conclusion, Qualcomm's $75 million investment is not just about placing a logo on a soccer jersey. It's a strategic move aimed at pushing its Snapdragon PC chips into the mainstream. Through this partnership, Qualcomm is leveraging the global popularity of Manchester United to enhance its brand visibility and recognition, thereby accelerating its market penetration. Only time will tell if this move will pay off, but one thing is certain: the world will now see a lot more of Qualcomm's Snapdragon.

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