Microsoft Ignite is almost here. Whether you're planning to attend in person in San Francisco or connecting digitally, this is your moment to stay close to the latest innovation across Microsoft Cloud and AI platforms and hear directly from business and product leaders.
What to Expect at Microsoft Ignite
Ignite is designed to provide actionable insights and resources so you can continue to innovate, grow your business, and support customers as they move into the era of intelligent cloud and AI. You'll see real product advancements, hear about customer and partner impact, and learn how to turn new capabilities into measurable outcomes.
Partner-focused programming will highlight resources designed to strengthen your AI practice, accelerate co-sell opportunities, and unlock advantages offered through the Microsoft AI Cloud Partner Program. You can expect sessions that emphasize building differentiated solutions, expanding go-to-market impact, and growing data, AI, and security solution areas.
Key Keynote Sessions
Ignite Opening Keynote
Tuesday, November 18 | 9:00 AM–11:00 AM PT
Our opening keynote will feature Judson Althoff, CEO of Microsoft commercial business, joined by Scott Guthrie, Charles Lamanna, Ryan Roslansky, and Asha Sharma as they unveil the latest innovations driving the next wave of AI transformation, empowering people and organizations across industries to redefine what it means to become frontier.
Ignite Partner Keynote: Powering Frontier Partnerships
Tuesday, November 18 | 11:45 AM–2:45 PM PT
Join Nicole Dezen, Judson Althoff, Nick Parker, and Ralph Haupter for a dynamic keynote that explores the evolving role of partners in shaping the next generation of Frontier Firms. This session will spotlight success stories of partners leading customers through AI transformation and the latest investments from the Microsoft AI Cloud Partner Program.
Preparation Checklist: Before You Go
Take a few minutes to set yourself up for a smooth and productive Ignite experience:
- Update Your Profile: Review and update your Ignite profile to receive the most relevant recommendations and connect with the right people.
- Install the Mobile App: Download the event app for quick access to session details, maps, and updates.
- Plan Your Schedule: Begin adding sessions to your schedule so you're ready when doors open.
- Arrive Early: Plan to arrive on November 17 for badge pickup to avoid lines and get familiar with the venue.
- Review Security Guidelines: Check badge requirements, screenings, and prohibited items.
Must-Attend Partner Sessions
Don't miss these partner-focused breakout sessions:
- PBRK415: Grow Your Business with Microsoft AI Cloud Partner Program
- PBRK416: Accelerate Growth Through Partner Incentives
- PBRK417: Partner: Connect, Plan, Win – Enhancing Co-sell Engagement
- PBRK418: Partner Benefits for Accelerating Software Company Success
- PBRK419: SI & Advisory Partner Readiness: Accelerating the Journey to Frontier
- PBRK420: Executing on the Channel-Led Marketplace Opportunity for Partners
- PBRK421: Enabling a Thriving Partner Ecosystem: New CSP Authorization Criteria
- PBRK272: Accelerate Secure AI: Microsoft's Security Advantage for Partners
Visit the partner Ignite page for the complete list of recommended sessions.
Maximize Your Experience
In-Person Attendees: Visit the Microsoft AI Cloud Partner Program Hub in the expo to explore the latest partner benefits, see live demos of AI-powered solutions, and connect with experts. Use the attendee directory to connect with peers in advance and schedule meetings ahead of time. Bring comfortable shoes, a charged device, and arrive early for official event swag during badge pickup on Monday.
Digital Attendees: Take advantage of structured online engagement features to connect and participate in discussions. Set time for a short recap after each block of sessions to translate key learnings into next steps for your business.
After the Event: Many breakout sessions will be available on demand after the conference. Plan to share takeaways with your teams and identify clear follow-ups based on what you learn, including opportunities to advance AI skilling plans, strengthen your security approach, and build new co-sell opportunities.
TL;DR
- Ignite 2025 runs November 17-20 in San Francisco with digital access available — update your profile and schedule sessions now
- Partner-focused keynote (Nov 18, 11:45 AM PT) covers AI transformation stories and new Microsoft AI Cloud Partner Program investments
- Attend 8+ partner breakout sessions covering business growth, co-sell strategies, marketplace execution, and security innovation
- Visit the partner hub in the expo to see AI demos, explore benefits, and connect with Microsoft experts
- Prepare in advance: Badge pickup on Nov 17, arrive early for swag, download the mobile app, and review security requirements
Source: Microsoft Partner Blog: Know Before You Go – Microsoft Ignite