LG Household & Healthcare is redefining how beauty content is produced at scale with a digital twin workflow powered by Adobe Substance 3D. With thousands of products across dozens of brands, the company needed a faster and more consistent way to generate high-quality visuals for e-commerce and marketing.

Building Accurate Digital Twins for Pre-Production Content

By building accurate digital twins—high-fidelity digital representations of physical products—LG H&H now creates product renders and packshots even before physical prototypes exist. The company uses Substance 3D Painter to create material-accurate digital twins and Substance 3D Stager for photorealistic rendering.

Critically, Adobe Firefly features are directly integrated into Substance 3D Stager, allowing teams to generate customizable backgrounds from simple text prompts.

30x Faster Turnaround with Lower Production Costs

LG H&H's traditional workflow centered around physical photoshoots took approximately one and a half months from planning to final delivery. Their new 3D pipeline cuts this to just one to two days for content planning and creation—roughly a 30x faster turnaround.

Additional benefits include:

  • Cost Reduction: Nearly eliminated out-of-pocket costs for props and location scouting, reducing production costs significantly
  • Flexibility: Create surreal or highly conceptual backgrounds impossible with traditional photography
  • Consistency: Ensure product images across all channels maintain a consistent look and feel
  • Optimization: Create content before physical products are manufactured, enabling A/B testing and rapid market response
  • Reusability: 3D assets can be easily modified and reused for product relaunches

Within just four months of implementation, LG H&H created over 200 digital twins for key products and increased internal content output by 20%.

Overcoming the Psychological Barrier to Adoption

The team recognized that the biggest hurdle when adopting new technology is the "psychological barrier." To break through this, they focused training on essential functions that even non-3D experts could master.

Their approach included company-wide sessions demonstrating how teams could use Adobe Firefly and Substance 3D, plus bite-sized video tutorials (3-5 minutes each) covering key functions like importing assets, positioning, and lighting adjustments.

Sources: Adobe Blog – How LG Household & Healthcare Scales Digital Twin Use