Monthly Update: What's New for Solutions Partner Designations and Specializations
Microsoft is continuing to evolve the Microsoft AI Cloud Partner Program (MAICPP) with significant updates to partner benefits, specializations, and designations. Here's what's new as of February 2026.
Partner Marketing Center: New AI-Powered Marketing Platform
Drive faster, smarter go-to-market execution with the new Partner Marketing Center. This AI-driven platform replaces the GTM Toolbox and provides:
- Automated campaign activation - Launch solution play-aligned campaigns in minutes
- AI-driven customization - Tailor campaigns to your specific solutions and markets
- Real-time performance tracking - Optimize results with actionable insights
This new benefit is available to all MAICPP partners and will be automatically applied to existing GTM Toolbox users starting February 13, 2026.
Specialization Updates
#### SAP on Microsoft Azure Specialization
Microsoft has updated this specialization to be more accessible:
- Lower ACR threshold - Reduced from $30,000 to $7,500 (over three months)
- Streamlined skilling - Validate coursework directly in Partner Center
#### Microsoft Azure VMware Solution Specialization
Updated requirements now remove barriers to entry:
- Technical Assessment no longer required
- Broadcom Certification requirements removed
Next Steps
Review updated benefits in Partner Center and recommend a benefits package to your admin.