Microsoft has launched a new capability in Partner Center that helps partners better communicate the Azure consumption potential of their co-sell opportunities.
What's New?
The Estimated Azure Consumed Revenue (ACR) field is now generally available in the Referral Submission experience in Partner Center. This optional field allows partners to quantify the expected Azure consumption associated with an IP Co-Sell opportunity.
Why It Matters
Previously, partners could only specify the Estimated Contract Value (ECV) when submitting referrals. While useful, this didn't capture the full cloud impact of Azure-driven solutions. With the new ACR field:
✅ Microsoft sellers gain clearer insight into the cloud potential of each opportunity
✅ Resources are allocated more effectively to high-potential cloud deals
✅ Deal progression accelerates through better alignment of expertise early in the sales cycle
How It Works
- Availability: The Estimated ACR field appears for IP Co-Sell referrals involving Azure products or services
- Currency alignment: The field aligns with the currency selected for the deal value
- Optional: Partners aren't required to fill this field, but providing estimates helps showcase the full cloud impact
Partner Benefits
By including an Estimated Azure Consumed Revenue value when submitting IP Co-Sell referrals:
- Demonstrate the complete cloud value proposition of your solutions
- Help Microsoft prioritize engagement on your opportunities
- Accelerate collaboration with Microsoft co-sell teams
- Increase visibility for Azure-centric deals
Next Steps
This update is available now in Partner Center. When submitting your next IP Co-Sell referral involving Azure services, consider adding an Estimated ACR value to maximize your opportunity's visibility and priority.
Source: Microsoft Partner Center Announcements — February 6, 2026