Enhanced Benefits Arrive in February
The Microsoft AI Cloud Partner Program is expanding its benefits packages with new capabilities designed to help partners thrive in the era of AI and cloud transformation. Updates arriving in February include enhanced security benefits, AI-powered marketing tools, and additional Microsoft 365 Copilot licenses.
What's New in Partner Benefits
The February 2026 update introduces:
- AI-Powered Partner Marketing Center – A next-generation platform replacing the GTM Toolbox, designed to simplify campaign discovery, customization, and execution at scale
- Enhanced Security Benefits – Expanded coverage aligned with rising security demands in market
- Additional Microsoft 365 Copilot Licenses – Including access to Microsoft Dragon Copilot for eligible partners
- Technical Presales and Deployment Services – One-to-one Microsoft technical expertise for architecture, integration, and accelerated deployments
- Microsoft AI Cloud Partner Program Concierge – Dedicated specialist support for eligible partners
Three Reasons to Renew or Purchase Now
1. Pricing Lock-In
A nominal 3% price increase accompanies the February update. Partners who renew or purchase before the update receives the new benefits at current pricing for the entire year ahead.2. Continuity and Uninterrupted Access
Missing a renewal can disrupt access to licenses, tools, and cost-saving benefits. Maintaining an active package ensures continuous access and automatic inclusion in future updates.3. Reassess and Optimize
Renewal season is the ideal time to review how your organization is using benefits and determine whether upgrading to a different package or adding supplemental offerings better aligns with your business growth.How to Take Action
- Partner Center Admins: Log into your Partner Center dashboard to renew or purchase a package
- Non-Admins: Review available options and share recommendations with your admin
- Learn More: Download the comprehensive benefits guide for detailed package comparisons
- Community Discussion: Join the Partner benefits discussion board to connect with peers and Microsoft experts
Maximizing Your Partnership Value
Partner benefits packages aren't just about licenses and tools—they're about enabling growth through structured, hands-on guidance. From technical presales to go-to-market resources to dedicated specialist support, these benefits reflect Microsoft's ongoing investment alongside partners.
With AI and security shaping customer priorities in 2026, now is the perfect time to ensure your organization has the right tools and support to capitalize on these emerging opportunities.
TL;DR
- New Partner Marketing Center (AI-powered), enhanced security benefits, and additional Copilot licenses arrive in February 2026
- Pricing increases 3% in February—lock in current rates by renewing/purchasing before the update
- Three critical renewal reasons: pricing predictability, continuous access, and chance to optimize package fit for your business
Source: Microsoft Partner Blog - New Benefits Coming