A Fashion Industry Transformation

PVH Corp., the global apparel group behind iconic brands Calvin Klein and TOMMY HILFIGER, has announced a strategic partnership with OpenAI to adopt ChatGPT Enterprise. This collaboration will empower employees across the organization and fundamentally reimagine how fashion incorporates data and insights-powered approaches to designing, planning, and delivering at global scale.

Vision for AI-Powered Fashion

As explained by Stefan Larsson, Chief Executive Officer of PVH Corp:

"As we build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand-building journey and connect more meaningfully with our consumers. Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making. With a test-and-learn approach, we'll build practical use cases with scalable impact to drive value for associates, partners, and consumers, while helping us build a culture of innovation and agility from the ground up."

ChatGPT Enterprise Deployment Across the Value Chain

With ChatGPT Enterprise, PVH will place OpenAI frontier models throughout its global operations and entire value chain, supporting areas including:

Product and Design Insights

- AI helps teams explore ideas more freely
- Uncovers insights from historical data and emerging trends
- Streamlines the journey from concept to creation

Planning and Supply Chain

- Intelligent forecasting tools enable smarter predictions
- More precise inventory management
- Faster responses to shifts in demand

Marketing and Retail

- More personalized consumer engagement
- Timely and relevant interactions
- Authentic brand identity expression

Employees across the company gain access to advanced AI capabilities that enhance creativity, efficiency, and decision-making at every stage of operations.

Why PVH Chose OpenAI

PVH selected OpenAI and ChatGPT Enterprise for their strong foundation in security, privacy, and trust. OpenAI met PVH's rigorous standards for data protection and governance, enabling teams across the company to confidently and responsibly use AI in their daily work.

As Giancarlo 'GC' Lionetti, Chief Commercial Officer at OpenAI, noted:

"PVH shows what's possible when AI is embedded into the core of a fashion leader. The result is less friction, more creativity, and a sector-wide transformation accelerated by PVH deploying OpenAI at scale."

Embedding AI Into the Fabric of PVH

Beyond standard ChatGPT Enterprise deployment, PVH will create custom AI capabilities tailored to PVH's business. These solutions will combine OpenAI frontier models with PVH's deep expertise in:

- Fashion and design
- Merchandising
- Supply chain management
- Brand building

These custom capabilities will elevate the creativity, judgment, and craftsmanship of PVH's teams, transforming how the company designs, operates, and engages with consumers.

Advancing the Fashion Industry

By combining OpenAI's technology with the creative vision of PVH's iconic brands, this collaboration sets out to define what modern, AI-powered fashion companies can become. The partnership directly supports PVH's long-term growth strategy, the PVH+ Plan, by helping teams make data-driven decisions, work more seamlessly, and deliver richer experiences for consumers worldwide.

Part of a Larger Enterprise Movement

PVH extends OpenAI's work with the world's largest and most established enterprises, including:

- Accenture - Walmart
- PayPal
- Intuit
- Target
- Thermo Fisher Scientific
- BNY
- Morgan Stanley
- BBVA - Many more

This pattern demonstrates how frontier AI is enabling organizations across industries to reimagine operations, drive innovation, and create competitive advantage.

TL;DR

- PVH (Calvin Klein, Tommy Hilfiger) adopts ChatGPT Enterprise across global operations
- AI-powered capabilities for design, supply chain, marketing, and retail
- Custom AI solutions tailored to PVH's fashion and merchandising expertise
- Supports data-driven decision-making and consumer engagement
- Part of broader enterprise AI transformation trend

Source: OpenAI: PVH reimagines the future of fashion with OpenAI