Security Immersion Briefings Get a Major Upgrade
Microsoft has significantly expanded the Security Immersion Briefing program to help partners deliver cutting-edge security solutions to a broader customer base. With unlimited execution capacity and expanded partner eligibility, this is a major opportunity for managed service providers, distributors, and resellers.
Key Program Changes
Execution Caps Removed
Partners can now conduct unlimited security immersion briefings with no restrictions on total execution capacity. The program previously limited the number of briefings per partner, but that constraint has been eliminated.
- Unlimited executions: No cap on the total number of briefings you can conduct
- 20 concurrent open briefings: You can have up to 20 briefings in progress simultaneously
- Scalable operations: Run briefing programs for multiple customers in parallel
Expanded Partner Eligibility
The program now opens participation to:
- Cloud Solution Providers (CSPs) - Traditional CSP partners
- Distributors - Authorized Microsoft distributors and resellers
- Resellers - Direct resellers and solution providers
- Managed Service Providers (MSPs) - Services providers managing customer security
New Focus: Small & Mid-Size Business (SMB)
Microsoft has shifted the Security Immersion Briefing program to focus on Business Premium customers with 50-300 licenses. This is a significant market opportunity:
- 50-300 licenses: Focus customer profile for security briefings
- Microsoft Defender focus: Threat detection and response solutions
- Purview emphasis: Data governance and compliance tools
- High growth segment: SMBs rapidly adopting security and compliance tools
What Are Security Immersion Briefings?
Security Immersion Briefings are customer-focused educational sessions where Microsoft experts (often partnered with account representatives) provide deep dives into security solutions. These briefings help customers:
- Understand current security threats and best practices
- Evaluate Microsoft Defender and Purview capabilities for their environment
- Plan security tool deployments aligned with business needs
- Identify gaps in current security posture
- Build a roadmap for security maturity
How to Participate
- Qualify as an eligible partner: Confirm your partner type (CSP, distributor, reseller, or MSP) is registered in good standing
- Identify SMB customers: Target Business Premium customers with 50-300 licenses for maximum impact
- Schedule briefings: Submit briefing requests through the Microsoft Partner portal
- Prepare customers: Brief customer stakeholders on the value of security immersion sessions
- Execute and measure: Conduct briefings and track customer outcomes (adoption, expansion, renewals)
Business Impact: Security and Revenue
Security Immersion Briefings create tangible business value:
- Defender adoption: Customers discover advanced threat detection capabilities they may not be using
- Purview implementation: Data governance and compliance solutions create new upsell opportunities
- Customer retention: Deep security partnership strengthens customer relationships
- Expansion revenue: Security briefings often lead to security add-on purchases and expanded deployments
- Competitive advantage: Demonstrating security expertise differentiates you from competitors
For program details and to get started, visit the Security Immersion Briefings program page and review the Microsoft Defender and Purview partner resources.
TL;DR
- Execution caps removed - run unlimited security immersion briefings with 20 concurrent maximum
- Expanded partner eligibility now includes distributors, resellers, CSPs, and MSPs
- New SMB focus on Business Premium customers (50-300 licenses) for rapid adoption
- Program emphasizes Microsoft Defender (threat detection) and Purview (data governance and compliance)
- Security briefings drive customer adoption, upsells, and strengthen competitive positioning - start qualifying customers now