Today, we're beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads. Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers.
Mission alignment
ChatGPT is used by hundreds of millions of people for learning, work, and everyday decisions. Keeping the Free and Go tiers fast and reliable requires significant infrastructure and ongoing investment. Ads help fund that work, supporting broader access to AI through higher quality free and low cost options.
Answer independence
Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. When you see an ad, they are always clearly labeled as sponsored and visually separated from the organic answer.
Conversation privacy
Ads are designed to respect your privacy. Advertisers do not have access to your chats, chat history, memories, or personal details. Advertisers only receive aggregate information about how their ads perform such as number of views or clicks.
Choice and control
You can control the ads you see in ChatGPT, including dismissing ads, sharing feedback, learning how and why you're being shown a particular ad, deleting your ad data with one tap, and managing ad personalization at any time.
Source: OpenAI