SPARK Propensity Data for FY25 Solution Plays Now Available in Partner Center Insights

November 20, 2024 Microsoft Partner News

We are thrilled to announce that the SPARK Propensity data for FY25 Solution Plays is now available in Partner Center Insights for our partners. This data is specifically designed to assist you in identifying high-propensity customers for Microsoft's unique FY25 Solution Plays across both enterprise and small and medium corporate segments.

The SPARK Propensity model utilizes Microsoft telemetry to create predictive data science models. These models are capable of identifying customers who are highly likely to purchase Microsoft solutions through cross-sell or upsell opportunities. This data is now readily available for eligible partners to download directly in the Partner Center, offering a unified view of high-propensity customers to support enhanced joint business planning and strategy.

The SPARK Propensity data provides a unique opportunity to accelerate your go-to-market use of Solution Plays, enhance your customer engagement, and drive growth. The data provides detailed insights into customer segments, solution areas, and specific Solution Play objectives. These insights can be instrumental in tailoring your marketing campaigns and sales strategies effectively.

To access the SPARK Propensity data, simply log in to the Partner Center and navigate to the Insights workspace. From there, you can download the propensity reports and start using the data to identify and engage with high-potential customers.

We encourage you to learn how to use the SPARK Propensity data in Partner Center Insights. Additionally, we recommend learning how to use the SPARK Propensity data and collaborate with your Microsoft account teams through the FY25 Solution Area Partner Playbooks.

This is a significant step forward in our commitment to providing our partners with the tools and insights they need to succeed. We look forward to seeing how you leverage this data to drive your business growth and deepen your customer relationships.

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