Microsoft Expands Azure OpenAI Purchasing Flexibility with New Provisioned Throughput Unit Offering

July 6, 2024 Microsoft Partner News

Microsoft has recently announced an expansion in the customer purchasing flexibility of Azure OpenAI. This expansion includes the introduction of the Provisioned Throughput Unit (PTU) offering, available through both self-service and Cloud Solution Provider (CSP) partner-supported models. Additionally, Microsoft is offering a shorter reservation commitment option of 30 days.

This new offering is set to become generally available in Microsoft's fiscal year 2025 Q1. The PTU offering allows Azure OpenAI model inferencing models to be purchased in two ways: as a pay-as-you-go offering charged on a per-token basis, or as a provisioned-capacity offering known as Provisioned Throughput. The latter offers customers throughput with consistent latency for uniform workloads, making it an ideal solution for scaling AI solutions and production scenarios.

A significant aspect of this launch is that Microsoft CSP partners will now be able to transact Azure OpenAI provisioned throughput deployments on behalf of their customers. Commercial options include payment on an hourly basis, via Azure Reservations, that provide discounts at 1-month or 1-year commitment terms, or a combination of the two. This marks the first time that an Azure service will have a reservation option with a monthly term.

Customers will need to onboard their subscriptions to Azure OpenAI by filling in an application form, similar to the process required for standard, token-based deployments. CSP partners can now assist their customers in managing quota, creating deployments, and purchasing reservations on a self-service basis.

This launch marks a significant shift from the previous model. Prior to this, purchasing reserved capacity through the PTU model was only available via manual, ad-hoc Microsoft Field-Sales engagements. There were no options for customer self-service or partner-supported options. The PTU purchase options were previously performed via a different commitment mechanism that was less flexible and required a one-month lock-in. This made it challenging for some customers to use provisioned throughput for short-term or intermittent-usage engagements. The addition of an hourly purchase mode, combined with 1-month and 1-year reservation discount options, maximizes the scenarios that are supported by provisioned throughput deployments.

Microsoft is also offering upcoming Partner Adoption Call and CSP Technical Training sessions to support partners through this process. These sessions will provide further information on the Microsoft Provisioned Throughput (PTU) for CSP and CSP Technical Training.

For any questions or further support, partners can submit a support ticket via the Partner Center. This expansion of Azure OpenAI's purchasing flexibility is a significant step forward in making AI solutions more accessible and scalable for a wider range of customers.

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